Patients at the Heart: How Oncothera is Advancing Theranostics in Australia
- Oncothera Advocacy
- Apr 10
- 4 min read

Patient-Centric Approach to Theranostics
At Oncothera, we believe that patients should be at the core of every decision in the theranostics landscape. As a registered charity, our mission is to advocate for better patient access, foster collaboration among key industry players, and drive awareness for the life-changing potential of theranostic treatments. Through education, debate, and strategic partnerships, we aim to create an ecosystem where theranostics is not only recognised but also widely accessible for those who need it most.
The key to achieving this vision is ensuring that all stakeholders—including patients, healthcare providers, regulators, suppliers, and researchers—are engaged in meaningful discussions. We act as the glue that binds these different parties together, promoting innovation, regulatory progress, and access to more diverse therapies.
What is Theranostics?
Theranostics is an evolving field of medicine that combines therapy and diagnostics to deliver targeted treatments for various diseases, particularly in oncology. This approach enables healthcare professionals to diagnose, treat, and monitor conditions with greater precision, reducing side effects and improving patient outcomes. While the field has been growing rapidly, there is still a need for broader awareness, more structured market access pathways, and increased investment in research and development.
At Oncothera, we are committed to addressing these challenges and ensuring that Australia remains at the forefront of theranostic advancements.
The Three Pillars of Oncothera’s Mission
Our organisation is dedicated to three core objectives that shape our activities and influence within the industry:
Raising the profile of theranostics
Encouraging market access pathways
More diverse therapies for more patients
1. Raising the Profile of Theranostics
Despite its proven benefits, theranostics remains relatively underrepresented in mainstream healthcare discussions. Oncothera works tirelessly to change this by:
Organising events, discussions, and forums to spread awareness among healthcare professionals and patients.
Engaging with media and stakeholders to advocate for its benefits.
Supporting research that demonstrates the real-world impact of theranostic treatments.
By amplifying the conversation, we empower both clinicians and patients to consider theranostics as a viable treatment option.
2. Encouraging Market Access Pathways
A critical challenge in the field of theranostics is navigating regulatory approval and reimbursement processes. Without clear pathways, patients may struggle to access these life-saving treatments. Our work in this area includes:
Partnering with policymakers and regulatory bodies to streamline approval processes.
Collaborating with industry leaders to push for faster and more affordable patient access.
Advocating for fair pricing and reimbursement policies that benefit both patients and healthcare providers.
Through these efforts, we aim to make theranostics more accessible to a wider patient population.
3. More Diverse Therapies for More Patients
One of the most pressing issues in healthcare today is ensuring that diverse and effective treatment options are available for all patients. Oncothera works to:
Drive research into new applications of theranostic therapies.
Support clinical trials and data collection to validate treatment efficacy.
Engage with medical professionals to encourage the adoption of these innovative treatments.
The goal is to broaden the spectrum of available therapies, ensuring that more patients can benefit from cutting-edge medical advancements.
Collaboration is Key
We recognise that achieving these ambitious goals requires close collaboration with various industry stakeholders. Our network includes:
Pharmaceutical Companies & Suppliers: Partnering with drug manufacturers to enhance supply chains and improve distribution.
Regulatory Authorities: Engaging with policymakers to create smoother approval pathways and ensure patient safety.
Healthcare Providers & Academic Researchers: Working closely with doctors, hospitals, and research institutions to validate and optimise theranostic treatments.
Patient Advocacy Groups: Ensuring that the voices of those directly impacted by these treatments are heard and prioritised.
By acting as a bridge between these entities, we create a more cohesive and efficient system that ultimately benefits patients.
The Role of Advocacy in Driving Change
As an independent organisation, Oncothera is uniquely positioned to advocate for patients and clinicians without commercial bias. Our advocacy efforts focus on:
Education: Providing resources, seminars, and training to equip healthcare professionals with the knowledge they need to implement theranostic treatments effectively.
Policy Reform: Working alongside government agencies and healthcare bodies to create policies that prioritise patient access to theranostics.
Community Engagement: Encouraging patients to share their experiences and raise awareness about the benefits of these treatments.
Through these initiatives, we strive to create a healthcare environment where theranostics is a standard, rather than an exception.
Looking Ahead: The Future of Theranostics in Australia
The landscape of theranostics is evolving rapidly, and Australia has a unique opportunity to be a leader in this field. By continuing to push for innovation, accessibility, and regulatory advancements, we can ensure that more patients benefit from these life-changing treatments.
Oncothera remains committed to being at the forefront of this movement. Whether through supporting research, engaging in policy discussions, or raising public awareness, we will continue to advocate for a future where theranostics is widely available and fully integrated into modern healthcare.
Get Involved
We believe that progress in theranostics requires collective effort. If you are a patient, healthcare professional, researcher, policymaker, or industry leader, we invite you to join us in shaping the future of this field. Here’s how you can help:
Spread the Word: Share information about theranostics within your professional and personal networks.
Collaborate with Us: Partner with Oncothera to drive research, policy changes, and educational initiatives.
Support Our Cause: As a registered charity, we rely on donations and sponsorships to continue our vital work.
Together, we can make a difference in the lives of countless patients. Join us in advocating for a future where theranostics is accessible to all. Email: info@oncothera.com.au